The National Digital Tourism Data Bank, an information collection and storage center About thai tourism business operators, tourism products and services, attractions, communities, accommodations, restaurants, travel accessibility, and most importantly, analyses of consumer behaviors in the form of massive data. The National Digital Tourism Token, a reconstruction of Blockchain technology into the Utility Token and Smart Contact System that will facilitate travel operators with buying stimulation tools to enable more repeat purchasing and networking with other business operators.ģ.
The National Digital Tourism Platform, a Business-to-Business (or wholesales) intermediary that will allow tourism operators to affectively access and present their products and services to both domestic and international tour operators.Ģ. ThailandCONNEX comprises 3 parts including:ġ. This crucial collaboration will also sustainably drive the country's economy forward. In addition, depa recently signed an MoU with the tourism authority of thailand (TAT) to integrate their cooperations to revitalize and strengthen Thai tourism sector. In collaborating with Travizgo Technology Co., Ltd., the campaign will develop a national tourism platform called ThailandCONNEX that will act as an intermediary to connect various types of tourism business operators throughout Thailand to the use of technology and digital innovation for improving their competitiveness, increasing efficiency, reducing operation costs, and opening up more market opportunities among them. Nuttapon Nimmanphatcharin, President/CEO of Digital Economy Promotion Agency (depa) announced that as depa recognized the importance of digital technology application, which can help accelerate the recovery of the Thai tourism industry that has been severely affected by the recent pandemic era, the department has launched the “Digital Tourism” to enhance activities that raise the awareness and encourage a wide use of digital platforms.
The campaign targeted to generate over 120 billion baht in economic worthwhile value.Īsst. The activities aim at promoting tourism business operators for the use of digital technology to help improve their business operations, increase marketing opportunities, and together recover Thai tourism industry in this post COVID-19 period. 17 February 2023, Bangkok – depa recently launched “Digital tourism” and signed MoU with TAT to actively organize activities that build awareness and encompassing the use of a national digital platform ThailandCONNEX.
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